Travers Beynon is an Australian businessman, entrepreneur, and former Australian Rules football player who has a net worth of $200 million. Travers Beynon is known as The Candyman and has been called Australia’s version of Hugh Hefner.
He has also been compared to fellow Instagram Playboy Dan Bilzerian. He is very popular on Instagram. Travers is a tobacco tycoon in Australia who built his own version of the Playboy Mansion to promote his business. Beynon serves as managing director for an Australian tobacco retailer. He is the heir to the Freechoice Tobacco fortune. Beynon has a luxury car collection which includes Lamborghinis, Ferraris, and Rolls Royces. In addition to previously playing Australian Rules Football Beynon worked as a model. He has been criticized and investigated for his treatment of his wife and children. While he was in his 20s, Travers lived in New York and worked as a model. He sent all of his modeling checks back to parents to help them launch the tobacco business. He ultimately bought the business outright from his family. Today Freechoice reportedly does over $250 million per year in revenue. Today Freechoice has 200 staff, 300 stores and 1700 vending machines. In 1997, Travers moved back to Australia and began investing in real estate. The properties he bought ended up being incredibly valuable investments.