Sam Goi is a Singaporean entrepreneur and investor who has a net worth of $1.9 billion. Nicknamed Singapore’s Popiah King, Sam Goi is the owner of Tee Yih Jia, the leading frozen foods manufacturer in Singapore. He is often cited as a role model for Singaporean entrepreneurs, thanks to his skills to transform a small business with an annual turnover of S$300,000 into a global company with revenues of hundreds of millions.
His 1969-founded company has grown over the years and eventually turned into the world’s leading maker of spring roll pastry that also manufactures a wide range of ready-to-eat Asian convenience foods like roti paratha, crepes, cocktail prawn rolls, glutinous rice balls and samosas. Apart from working on the growth of his privately-held company, Goi has expanded its portfolio with acquisitions, such as a share in dairy products firm Etika International Holdings. Furthermore, he has accumulated profits from China’s economic bloom and rural migration to second and third tier cities, by diversifying into property. As of recent, his property arm GSH Corporation made a deal to develop a marine eco-city in Zhangzhou. Son of a Fujian farmer, Sam Goi has become one of the richest people in Singapore. Even though his professional beginnings were uncertain and hard (having dropped out of school to work in his father’s grocery store) Sam started to make his way in business, after he took a stake in struggling food unit which he eventually bought over. For a time in 2008 Goi was the single largest shareholder of the company Super Coffeemix.