JoJo Siwa is an American dancer, singer, actress, model, and reality television personality. As of this writing, JoJo Siwa has a net worth of $20 million. After rising to fame on the show “Abby’s Ultimate Dance Competition,” Siwa started appearing on “Dance Moms.” Although reality TV certainly helped put her on the map, JoJo’s real success came after she established herself on YouTube. Many of her videos have hundreds of millions of views, and she has almost 12 million subscribers as of 2020. She has been named one of the most influential people in the world.
Early Life
Joelle Joanie Siwa was born on May 19th of 2003 in Omaha, Nebraska. After rising to prominence with music videos like “Boomerang” and “I Can Make U Dance” on YouTube, JoJo began performing to sold-arenas after a tour in 2018. This tour initially went through 52 cities in the United States and Canada, and it was later expanded to include cities in the United Kingdom and Australia.
JoJo Siwa Bow Tie Sales
We hear from many of JoJo’s fans that her net worth must be significantly higher than our current estimate since she has reportedly sold 40 million bow ribbons. Though this number has not been independently verified or reported in a business journal, she is undoubtedly earning a pretty penny from product sales. But even that 40 million number was correct, it doesn’t necessarily mean that JoJo herself is making “hundreds of millions” of dollars off the sales.
In the case of a celebrity product line, the celeb often only gets paid after a certain sales milestone is reached after production and marketing costs are recouped. If JoJo has indeed sold 40 million ribbons, it’s obvious that this kind of milestone has already been reached and surpassed. This means that she is indeed earning a percentage of the profits.
Using the industry average cost per goods sold on a $9 bow, we conservatively estimate that each sale generates $2.5 in net profit. Based on similar celebrity endorsement deals that we’ve seen, JoJo would be lucky to get 20% of profits after costs are recouped. That’s $0.54 per sale, pre-tax. If JoJo did sell 40 million bow ribbons, she presumably had to sell 10 million to recoup initial costs. This would leave her with total earnings of $16 million pre-tax. Call it $8 million after tax.
Based on these calculations, it’s clear that JoJo is in fact earning a serious amount of cash from product sales alone. Also please keep in mind that any net worth number you see on our site is after taxes. So for someone to have a net worth of $14 million, they would have to earn $25-30 million before taxes and various other fees. If JoJo maintains her current level of popularity, we absolutely foresee a day where she is worth $50-100 million.
Real Estate
In February 2020 JoJo paid $3.5 million for a home in the LA suburb of Tarzana, California. She was 16 years old at the time, although she had more money than most people make in a lifetime. Siwa’s new property was quickly revealed on her YouTube channel, and her loyal fans were given the grand tour.
With 6,000 square feet of living space, the Mediterranean-style residence offers plenty of space for JoJo’s whole family. Marble floors, fireplaces, a gourmet kitchen, French doors, and many other indoor features ensure that this young YouTuber will be living comfortably for years to come. Outside, there is a swimming pool and a sports court.
| Net Worth: | $20 Million |
| Date of Birth: | May 19, 2003 (18 years old) |
| Place of Birth: | Omaha, Nebraska, U.S. |
| Gender: | Female |
| Profession: | Dancer |